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Mobile internet access increased by 36% in the U.S. last year, but the number of Americans who connect to the mobile web is still relatively low – 18 million age 13 and older. In China, more than 100 million age 13 and older connect to the web via mobile devices. Netpop | Pocket: “Growing the Mobile Marketplace” examines mobile web users in China and the U.S. and what this means for companies who compete for their attention and loyalty.
The report includes:
- Year/year trending from 2007 to 2008
- Market size and device ownership (cell phones, web-enabled phones, smartphones)
- Device of choice for internet access
- Crossover between computer and mobile device use
- Time and locations of use
- Premium content purchases in each country
- Attitudinal segmentation of mobile web users in each country
- Demographics
- Conclusions and implications
A Powerpoint (.ppt) version can also be provided upon request for those who purchase the report. Please contact sales@netpopresearch.com for more information.
Number of Tables & Figures: 45 Number of Pages: 50
April 2009
Sections: Introduction
Market Size
The Crossover Effect
Barriers to Mobile Web Adoption
High Costs and Slow Connections
Mobile Web User Profile
What It Means
Methodology
Netpop Attitudinal Segments |
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The price of this report is $495.00.
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